Tasty Select
We Understand Brands. We Understand Communication Even Better. Your Trusted Restaurant Digital Marketing Partner
English
Mama Lu’s Dumpling House 一口福
Influencer Marketing Domination / Million-Level Exposure Content Strategy
Addressed brand rating optimization and content gaps with multi-platform influencer seeding and positive review maintenance, boosting ratings and driving store traffic.
1、All stores maintain stable 4.0+ Google ratings.
2、1M+ total exposures; 81K+ engagements; effective in-store traffic generation.
3、Seeding Coverage for Keywords like #ladumplings in Rednote Homepage Search.
KIYO Japanese Cuisine
Vertical Influencer Marketing / Zero Negative Review Maintenance.
Managed negative review risks with influencer marketing, stabilizing ratings and boosting exposure in the Japanese cuisine category.
1、Zero new negative reviews in four months; stable 4.4 Google rating
2、20+ posts generated 93K+ exposures, 2,300 likes, over 4K shares/saves
Nice to Meet You Skewer Hot Pot 那年遇見
Viral Influencer Content / Full Platform Search Optimization
Improved limited positive reviews and low search rankings through targeted social media operations—reaching consumers within a five-to-ten-mile radius.
1、30+ positive posts covered top ten search screens on all major platforms
2、Over 625K exposures on Rednote; positive reviews dominated topic homepage
Beijing Tasty House 北京緣
Influencer-Led Fission Promotion / Brand Reputation Reversal.
Addressed early high (23%) negative review rate with public opinion guidance and continuous influencer seeding to drive traffic and grow positive reviews.
1、Yelp rating increased by 0.3 and Google rating by 0.1, showing steady improvement.
2、Recorded over 206K exposures and 42K likes, demonstrating high engagement.
S.J.Distributors LLC
Official Account Management / Award-Winning PR / Brand Events
Increased brand visibility through mainstream media PR, official account management, and social media seeding. Gained attention from Food Business Review and promoted awards like Top 10 Meat Suppliers and Best Food Distributor across multiple channels.
1、Core keyword #USFoodSupplier achieved high Google search visibility.
2、500+ daily online clicks, significantly boosting brand influence.
Yesmeal
Brand Renaming & Image Upgrade / Social Media Influencer Promotion
Refreshed logo to keep Yamimeal elements . Connected old and new brands via official accounts and influencer marketing. Ran monthly platform campaigns and viral KOC food videos to drive traffic.
1、New name Yesmeal firmly established; completed brand equity transfer.
2、Short videos increased user retention; marketing campaigns expanded off-site traffic and influence.
Golden Gate Soy Products
Celebrity Collaboration / Media Promotion / Influencer Seeding
Publish brand-related articles across multiple channels, and leveraged celebrity Brian Thomas Burrell’s visit for endorsement content, thus promoted their star items, firm tofu and soft tofu with celebrities and food influencers.
1、Mitigated negative public opinion; built a safe, reliable image.
2、Firm tofu and soft tofu became hit products, driving sales and traffic.
Cooking Papa
Celebrity + Influencer Marketing / Group Meal Bestseller Positioning
Used Brian Thomas Burrell’s endorsement plus influencer recommendation videos to develop group meal bestsellers, targeting B2B clients.
Built public trust; created group meal hit products; achieved viral growth in the category.
《$300,000 to Start Your Restaurant》
North America's First Cantonese Entrepreneurship IP | Viral Content Innovation
Produced by Tasty Select—the first Chinese restaurant entrepreneurship reality show in North America. Documented real startup journeys in variety show format, breaking traditional promotion models while activating talent cooperation in the industry.
1、Generated strong user engagement for startup restaurants; over thirty potential catering partners were connected.
2、Addressed partner recruitment challenges; demonstrated dual value: recruitment plus brand influence
《The Next KOE》
Cooking Competition IP | Cross-industry Resource Integration Promotion
Co-produced by Tasty Select & Skylink TV: In 2021, organized a North American food influencer competition that provided homecooks a platform to showcase regional Chinese dishes and gave sponsors exposure opportunities.
Enabled North Americans to explore Chinese regional cuisines, offered homecooks an opportunity to develop as KOLs, and increased sponsors’ visibility.